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Frontline Marketing, Management and Economics Journal

SJIF 2024:
Area: Multidisciplinary
Evaluated version: online
Previous evaluation SJIF
2023: 6.834
2022: 5.694
2021: 5.277
2020: Not indexed
The journal is indexed in:
Basic information  
Main title Frontline Marketing, Management and Economics Journal
ISSN 2752-700X (E)
Country  United Kingdom
Frequency Monthly
License Free for non-commercial use
Texts availability Free
Journal's description  
Frontline Marketing, Management and Economics Journal

Marketing management has the direct responsibility to find out areas where the company’s products and services fail to fulfill consumer needs and expectations and to initiate vigorously marketing programs to provide desired satisfactions explicitly demanded by consumerism. Marketing management’s nature and objectives will have become vastly more consumer-oriented and much less product and/or corporation-oriented for the maximum long-range benefits of the corporation itself.
Marketing management is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Explaining the definition, you can understand that marketing management is a process that involves analysis, planning, implementation, and control of goods, services, and ideas. The marketing management process is based on the idea of exchange.

What is the goal of such a process? The simple answer is to provide satisfaction to everyone involved in the said process, including company, customers, suppliers, and channel members.

What a marketing manager does, or what roles he plays in the process involving marketing management?

His job in the process is to find prospects and to stimulate them to buy his products. But it does not truly explain the job being performed by a marketing manager.

In addition to stimulating the demand for his products, he undertakes a lot of other diversified activities. He has to influence the level, timing, and composition of demand to help his organization achieve its goals.

Most marketing experts believe that the marketing manager’s job is to manage the demand for his product. It would help if you realized that demands vary in terms of their states. In the following section, we shall try to give you an idea of different demand states and the consequent marketing tasks.
Marketing Management Philosophies

You understand that marketing managers undertake activities to achieve desired exchange outcomes with target markets for their sustenance. As a practicing or potential marketer, you should know which philosophy should guide you in performing your tasks as a marketing manager.

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