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International Journal on Customer Relations


SJIF 2018:
Under evaluation
Area: Multidisciplinary
Evaluated version: online
Previous evaluation SJIF
2017: Not indexed
2016: 5.789
2015: 5.086
2014: 4.72
The journal is indexed in:
SJIFactor.com
Basic information  
Main title International Journal on Customer Relations
ISSN 2320-7515 (E)
URL http://www.publishingindia.com/ijcr/
Country  India
Journal's character Scientific
Frequency Monthly
License Free for educational use
Texts availability Free
Contact Details  
Editor-in-chief Dr. Urvashi Makkar
   India
Publisher Publishing India Group
 
Journal's description  
International Journal on Customer Relations, bring together academicians, researchers, information scientists to focus on understanding the modern development in the field of Customer Relationship and establishing new collaboration in this area. In the present-day competitive scenario, when products are perceived by the customers as value-delivery-vehicle, extensions of their personality and possessions enhancing their status in society, the companies are forced to look beyond just product innovation and price leadership to retain their strategic advantage in the market. The marketers have realised that only the customer orientation can help them in inculcating enduring relations which can be sustained as strategic advantage over the competitors; provided it is nurtured and managed well. Customer Relationship Management (CRM) initiatives with the objective of fulfilling the customer expectations and building, maintaining and strengthening long term relationship with them have become survival mantra for all the companies today.







 
 
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